Whether a business sells products from a brick-and-mortar store, offers products for hire, expertise, or only sells products online, it must have a website. That’s right – even a business that does not conduct their business online needs to have a branded website where potential customers can find out more about them. This is because when a consumer is considering buying a product or service from a company, they will almost always head to the internet to see what they can find out. If your website is of poor quality, do you think they will get in touch? Regardless of the size of your business or the sector you work in, this article highlights why good web design is so important for your business.
Your website is your chance to make a good first impression
Often the first time that someone comes into contact with your brand in a significant way will be when they visit your website. You should look at your website as your chance to make the best possible first impression. If the website is out of date, slow to load, or unattractive, that is exactly what people will think of your business in general, and they are likely to go to a competitor with a more appealing website. Make sure the first impression you make is a good one by creating an attractive, simple, and easy-to-use website. For professional advice on website design, visit Bluelinemedia.co.uk.
Good website design can improve search engine rankings
When a person is looking for a product or service, they usually start their search online. They will type what they are looking for into a search engine, and in the majority of cases, they will only click on the top results. To maximize the number of visitors to your website, you want search engine algorithms to view your website as relevant to the search term and high quality. Good website design will ensure that your website not only appeals to human visitors but also to the search engine algorithm via search engine optimization.
A good website can suggest higher customer service levels
If your website is poorly designed, difficult to use, and confusing, visitors are likely to assume that the same is true of your business. On the other hand, if you have clearly put time and effort into a modern and inviting website that puts the user’s needs first, visitors will be more likely to expect higher levels of customer service. A website that looks modern and has had plenty of investment suggests that the business is more stable and current, which can also engender trust in consumers.
Good website design can give you a competitive edge
If your website is lagging behind your competitors, you risk losing a significant number of customers as they may assume other businesses will provide better customer service or are more modern in their operation. They may also appear above you in search engine results which will have a direct impact on your traffic. Investing in your website means investing in your business’s future and setting yourself apart from the crowd.