The Dos and Don’ts of SMS Marketing

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While mobile marketing has become one of the most popular strategies used by today’s businesses, it’s still quite a new strategy in the ever-changing digital marketing industry. While SMS itself is a tool that has been around for several years, marketers and business owners have only just begun to see its potential as a marketing platform quite recently. Since mobile users tend to use SMS on a regular basis and it’s more trusted than other methods as a form of communication, it’s no surprise that it can be quite successful in marketing. If you want to utilize text messages to market your business, here are some dos and don’ts of SMS marketing to consider.

Do Personalize Messages:

Whether you’re sending out messages to advertise a new service or want to send bulk SMS for election campaign using an SMS marketing service like Tatango, the best way to get the results that you want is with tailored and personalized marketing SMS messages that your recipients can relate to. Anyone who’s received generic messages will know how it’s easy to lose interest in a business or cause that hasn’t even taken the time to get your name right. On the other hand, relevant and personal marketing messages are more likely to be opened, viewed, and responded to.

Do Get the Timing Right:

The time that you send your messages can make all the difference, and learning about your audience and what times of day they are most likely to respond to SMS marketing is key here. Sporadic text messages or messages that are sent at unsuitable times such as when the user is working or otherwise busy are unlikely to get a successful response compared to messages that are sent at times when the recipient is more likely to be willing to read and open it.

Don’t Overdo It:

While SMS marketing is an effective way of spreading a message, it is possible to overdo it. Too much messaging can have the opposite effect on your target audience and you’re probably more likely to have your messages ignored or even your number blocked as a result. Be sure to keep your recipient’s privacy in mind and remember that some might see a lot of text messages as an invasion.

Don’t Forget to Add Opt-Out:

Finally, getting recipient consent and providing them with an option to opt-out of any further messages should they wish is important for any successful marketing campaign. SMS marketing can go wrong if your recipients feel like they are being sent messages that they have no desire to receive without a way out of them. Make sure that you are only sending messages to recipients that have given you permission to do so, for example, through an opt-in check box when purchasing a product or signing up to your marketing newsletter.

When it’s done right, SMS marketing can be a very effective method of advertising almost anything to your potential customers. Keep these dos and don’ts in mind when you start your SMS marketing campaign to set yourself up for success.

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