How To Sell Your Products On TikTok- The Complete Guide


People may think that TikTok is just for lip-syncing and creating funny videos. But the reality is different; this app allows you to create short videos that cover everything like, comedy skits, how-to videos, dancing, daily vlogs, marketing tips, and more. Currently, TikTok has 1 billion monthly active users, in that 80 million are belong to the U.S. The average spending on TikTok video is reached 52 minutes. This shows how TikTok is popular with the audience. Realizing all those factors, many brands have stepped into this platform.

TikTok is not only an addictive app for youngsters but also for all age groups of audience. Maybe it’s a favorite app for teens and twins before the pandemic, but after, many people start looking for this platform, searching for entertainment and relaxation.

Do you think it’s possible to sell your products on TikTok? Of course, yes, even many brands and companies have successfully advertised their brands on TikTok.

In this article, let us see some of the possible ways to sell your products on TikTok.

Before that, what is TikTok? It’s a video-sharing app that allows users to shoot and upload their videos for up to 60 seconds. TikTok is fantastic because it has ever-growing sound library features. Using this feature, users can add any song clippings, dialogues from movies, music to their content.

The majority of TikTok is made up of teens and twins. Hence when you target the younger generation, it’s a perfect fit.

Tip:1 Start Your Business Account 

Once you plan to start your business on TikTok, your first and foremost job is to create a separate account for your business. If you already have a personal account on TikTok, you can either switch it to a business account or create one more for your marketing activities.

If you want to start a new profile, you create a username for your account. It is best to keep the same username across all social media you are using because it makes your customers easy to find your account. When your profile is ready, upload enticing pictures to your profile, including a short bio about your business, attach your Instagram and YouTube links.

Tip:2 Switch To A “Pro Account”

On TikTok, you have three options to create your account:

  • Personal 

Any can start this mode of account, mostly people who want to view other videos will prefer this option.

  1. Creators 

This option is especially for those who want to post videos daily and grow their follower rate. This option’s benefit is that users can access TikTok analytics, such as video performance and viewers demographic. As soon as you have 10k followers, you can join the creator fund.

  1. Business

Using a business account, you cannot join the creator fund; anyway, you can get to know detailed analytics about your videos and your audience. You can enjoy a few benefits like, can add links to your bio, get information like performance tracking, advertisement, and engagement solutions.

Tip 2: Maintain Consistency 

I think now you are ready to post content on your feed. At least post one to two videos per day to maintain your presence. It is best to keep your sight on the “for you” page to see what’s going around you and can feel how TikTok content is. Moreover, you can spot viral challenges, comedy videos, and much more interesting stuff. Through you can get ideas  to create engaging and impressive content for your audience. Try to incorporate your promotional content in your videos. Ensure your video must encourage your audience to share with their friends. When you get more shares, TikTok will push your videos in front of many new audiences.

Tip 3: Take Part In Trending Videos

TikTok is all about trends and users can see new viral challenges on the platform frequently. If you are  brand new users on TikTok, you would probably have few followers for your account. The product related videos that you post at this time, will not receive enough views due to less followers count. To resolve this issue, you could take part in trending challenges and get real TikTok views for your promotional videos. This is a great way to expand your reach and generate more revenue from your sales.

Tip 4: Create Hashtag Challenge 

Participating in a hashtag challenge will help you to increase your engagement rate. But if you come up with your own hashtag challenge, it will give you massive exposure. To start with, create a unique concept or idea to implement your challenge. Next, select specific hashtags for your product, make sure your challenges are interesting. Hence it encourages others to get involved in your challenge. Trust me; it will make your audience connect and create interest to know about your products.

Tips 5: Interact With Your Audience 

When you start to get likes, comments, views to your videos, don’t think you have won. To maintain your audience engagement, you need to connect and attach with them actively. Reply to your audience’s comments and queries as soon as possible.

Tips 6: Host Contest & Giveaways 

Hosting contests & giveaways are actually effective content to drive exposure to your product. When you decide to run giveaways, be clear with your objectives and conditions. Provide detailed information about your giveaways. Promote it on multiple platforms to increase audience participation.

Tips 7: Run Seasonal Offers

To boost your sales, you can run seasonal deals, offers, affiliate marketing by providing promo codes. Especially when you offer discounts during seasonal functions, you can expect more sales. So, try to celebrate each occasion with your current offers. This way, you can bring more audience to your site.


TikTok is the ideal stage to promote and sell your products effectively. You can use influencer marketing to get maximum exposure and boost your sales rate. Be innovative; try to produce content that is related to your brand or product. Even you can make your product viral by creating engaging videos and using trending songs. This article will help you to sell your product effectively on TikTok.

Author Bio

Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.





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