Now is the time to cement the visual brand of your business!!
You need to make sure that potential clients start their journey with your visual. For any business, the logo is essential as it is the visual identity that people use to identify you.
Many businesses think they do not need a logo. While there are many other important tasks that they prefer.
But, you need to believe that logo is the most important design element. Why? Because it is associated with your company. You put it on your products, ads, packaging. Everywhere!
Before you start creating your business card or promotional material for your business, you need to get a logo designed from a professional logo designer. All known logos are unique, memorable and please the audience. Logo instantly does what is expected from them; they define the brand, distinguish it from hundreds of others, and generate the interest of potential customers.
What is a Logo and What is It For?
Every day we constantly come across logos. If you look around, you will probably also notice dozens of logos. Why are there so many of them and why do many companies spend thousands, hundreds, or even millions of dollars to create this small element?
Here, you need to know that- A logo is a symbol or emblem that is used to identify a service, product and the company itself. It expresses the main direction, features of the company’s activities, and its difference from others.
Why are Logos Important?
The power of a logo lies in the power of its visual nature. Research shows that people perceive images better than text. Therefore, by creating a good logo, you help customers better understand what your company is doing. Thus, you will save time and money for promoting your business.
Increases Marketing Effectiveness
A logo in marketing is the cherry on top of the cake. Here the logo is not just a graphic symbol; it is the essence of the company, its image. Companies spend millions of dollars building their branding, and a logo helps translate whatever marketers have to say in the minds of customers. For this reason, a well-designed logo can contribute to business success, while a poor-quality logo can hurt and show you as an amateur.
Logo as Part of the Company’s Brand
Logos are the main visual component of a company’s brand. It is where corporate identity begins.
The Ability to Stand Out from the Competition
If you do not have a logo, it deprives you of the ability to compete in the market, as you simply will not be recognized. A company without a logo is like a person without a face.
A Way to Build Customer Loyalty
If you create a positive image of your business, then every time the customers perceive a logo, they build pleasant emotions associated with your company.
Your Logo Establishes Ownership
A logo is a signature that proves that you are the manufacturer of the products, protecting customers from fakes and frauds.
Different Tricks to Choose the Best Logo for Your Brand
Choose the Perfect Colour Palette
Perhaps the most important aspect of your logo will be your chosen colour palette. A good logo is versatile, and there are no rules about which colour is preferable.
The main thing that you need to know is that there are rules by which all colours are combined. You need to make sure the colours you choose to complement each other and grab the attention of your target audience.
Study Your Audience
Many of the popular brands are in different industries and each company has its own audience. Some brands have a similar audience because they provide services or products to a wide audience. But as a rule, the audience of companies is very different and this must be borne in mind when developing a logo.
Disney is a classic brand that knows its target audience well. Disney’s target audience is kids and families. Their handwritten and playful logo has stood the test of time. Before you start designing a logo, you should carefully research who your target audience is and what they want.
Do Not Decorate the Logo with Details
Microsoft Windows is worth $ 63 billion, and the logo is made up of four small squares that make up the window, proving that smaller is better. Do not limit your creativity to rigid frames, give freedom to your creativity. But do not forget about the essence, and it is always very simple and concise.
The mistake many people make with their logo is blindly copying the logo. Not only will it be an unsuccessful attempt at plagiarism, but, you will be a laughing stock or worse, but you may also be used. It is important to study your needs and develop a design that will represent your website or product.
By sticking to the pictures and stepping back from the lettering, we get an abstract logo. This type of logo is used when you want to use an image but do not want to be limited by text caption. You can create an abstract logo that evokes feelings more than any other visualization. This can be tricky, as not everyone will interpret the image the same way you do. The good thing about this type of logo is that when you create your brand, no one else will have a logo the same as yours.
Take the Nike Swoosh, for example, it’s fast, dynamic and conveys a sense of movement and energy. And even if you are unfamiliar with the brand, you get a pretty good idea of what is behind it. This is where abstract logos come in – immediate and clear rendering.
Perfect Use of Monograms
The monogram style shortens the name to catchy and makes it easy to pronounce. You probably read HBO like HBO and not Home Box Office. If that is what you want to achieve, a monogram is a perfect choice for your brand.
Again, typography and font are key to monograms (also known as letter marks). You can be even more creative with the lettering as legibility is not the same issue as with type logos. The fewer letters there are, the less likely it is that someone will read them incorrectly. Many fashion brands use monograms (for example Louis Vuitton, Chanel or Gucci), and this immediately makes their brand symbol recognizable.
Not everything in the world is black and white. You don’t have to choose just one type of logo. You can combine a mascot with a text logo, or insert your monogram into an abstract logo.
Consider the brand Dove, it uses both the brand (dove) and the phrase (Dove) together. Combo logos are really a way to kill two birds with one stone.
Is the combination the right choice for your brand? If you are leaning towards imagery but feel like you need support with text to describe or share what your brand is, then yes!
If you want a flexible logo that can be adapted to different situations, then the combined logo is the word for you. The distinguishing aspect of combinations is that they are adaptable. It is a great option for new brands when they are just starting to design their logo.
Common Mistakes When Creating the Logo
Copying Other People’s Work
We all know that stealing is bad, but some designers are often tempted to take someone else’s successful logo, slightly alter it and pass it off as their own. This is a disastrous path. If you take the logo of a little-known company as a basis, your logo will repeat the fate of thousands of identical subjects.
Sadly, in small business, not everyone understands the importance of creating a corporate identity and is limited to standard logos. If you copy the logo of a famous brand, then you are creating problems for yourself only. People are not fools and will perfectly understand whose “ears” grow from your image.
Did you write at the beginning of the article that the logo should reflect the activities of the brand? That’s right, it should. You have to try to make the image look unconventional. For example, the same sofa can be played up in dozens of different interpretations: associate with the name of the company, come up with interesting details, use a pun, an optical illusion (when you can see in the image both the sofa and, the back of a whale).
Ordering a Logo on the Exchange
Yes, it will be cheap. But the result is unlikely to please you – as you know, free cheese is only in a mousetrap. No, of course, you can choose to take out the diamonds from the diamond pile, and then accidentally discover that you are a talented performer who will hone its strength on the stock exchange.
Look inside yourself. Give an answer to the question – why did you start this business and what do you want to achieve??
Here, we are not talking about profit and the desire to make a lot of money. This is the goal of any commercial enterprise. Even though our concern lies in insight, about the fundamental truth that moves you and helps you cope with difficulties.
So, you must create a logo that has a unique and true identity. Check out our article and know the essential points to consider while choosing the perfect logo.
Hopefully, you liked this article. If you have any query or suggestion then, let us know in the comment section below.
Thanks for reading!!
About The Author
Morris Edwards is a Manager at Awebstar, a logo design company in Singapore which is dealing with digital marketing, SEO, mobile app development, social media marketing and more. Connect with him at Awebstar.com.sg.