Your Handy Guide to Transforming Social Media into a Powerful Business Tool


If social media is one of the things you forego when you’re low on time, it pays to remember that it is now considered an invaluable tool for businesses of any size and across various industries. Nowadays, many companies invest in social media management as they are well aware of social media’s direct impact on sales and their bottom line.

Ramping Up Your Social Media Marketing

This 2020, a whopping 3.6 billion people are using social media worldwide. The figure is expected to reach 4.41 billion by the year 2025. Taking into account social media’s unprecedented clout and massive reach, there’s no denying it is one of the most powerful tools you can use to take your business to the next level.

Below are smart and effective ways to transform your social media into a potent business tool:

Determine your social audience

Most marketers will tell you getting to know your audience is an integral part of any successful online marketing campaign. Social media is no exception. Often, you already have some understanding of the people you are targeting.

However, you can better understand your audience through third-party social media tools. For instance, the data you get from analytics can help you identify who and where your audience is so you can craft content they’ll love and enjoy.

Use social media engagement to build relationships.

Some studies show that 71% of customers are more likely to purchase from brands after a great social media experience. Nowadays, many customers are using social media to reach out to brands.

To foster better engagement and to ensure a positive experience, answer customers promptly. Attending to their needs, answering their queries, and addressing their concerns on time can make them feel valued and can turn them into ardent customers.

Use social media to find new opportunities.

If you are looking for niche-relevant conversations you can join, a social media listening tool can be your most powerful ally. Typically, this is how things work: let’s say you own a gluten-free pizza in Los Angeles.

When you use a social listening tool, you’ll access people who mention gluten-free pizza within a specific radius of your pizza shop. The messages will be streamed to your inbox should you want to interact with them.

There are two simple things you can do to get in touch with those prospects:

  • Give them a like or favorite. When you do, it is highly that you’ll get their attention, and they will check your page out and see what you are offering. If you get lucky, they might even include you in their list of gluten-free pizza shops to try.
  • Reach out to them actively. Acknowledge their message to show them you value their opinions. You can take it up a notch by offering them a coupon code should they want to give what you have to offer a try.

Create a social content calendar

If you don’t plan your social media calendar ahead of time, you can end up scrambling to find valuable and remarkable content to share. This can be a problem as sharing quality content is crucial if you want to engage with your current customers and attract new ones.

Creating a great social content calendar all boils down to three fundamental steps:

  • Figuring out the type of content that resonates with your audience.
  • Deciding on the right profile for each social media platform and the frequency of posting.
  • Creating or sourcing great content to share.


With social media’s popularity growing at warp speed (and not showing any signs of slowing down), it would be smart to use it to reach new and current customers, engage with them, and build solid relationships that can turn them into loyal consumers.

About the Author

Gabby Klesser is the Outreach Manager for LA Website Design, a digital marketing agency that has assembled a team of expert web designers and digital marketing strategists. She often writes about web design, UX, social media, technology, marketing, and starting a non-profit.



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