Which Parts of Your Small Business Should You Outsource?


Many small business owners will make the mistake of trying to do it all on their own, especially when they are first starting out and are on a small budget. But while opting for DIY in some areas of your business can be effective for saving money while getting good results, many times it may only lead to some initial cost-savings while actually costing you more money in the long run because you’re missing out on the results that you could get from a more professional service. The good news is that, today, more and more business functions can easily be outsourced by small business owners for better results and at a reasonable cost to the business.

The Main Benefits of Outsourcing

There are many benefits of outsourcing different areas of your business to professionals who know more about it than you. For example, outsourcing processes such as HR, payroll, marketing, SEO and more can allow you to free up valuable time to spend on core business activities, allowing you to focus on growing your company rather than getting to grips with the finer details. As a result, this can improve your potential for business growth and boost the efficiency and effectiveness of your company overall by accessing expert talent from outsourced companies. While outsourcing might mean spending more compared to doing it yourself, the increased investment can be worth it to improve your profitability and bottom line with better results. So, what’s worth outsourcing for small businesses?

Human Resources:

HR and the acquisitions of employees can become very expensive for small businesses to handle on their own, especially if the business begins to grow and there is an increasing need to bring more team members in to support it. But many small businesses and startups simply do not have the budget or resources to hire an in-house HR department. Thankfully, you can outsource HR to the professionals; GNA Partners are experienced HR consultants Austin who can take on all aspects of hiring new employees, managing payroll and more for your company. Outsourcing HR means better job advertisements, more thorough applicant screening and reference checking, and overall making sure that you get the right people for your team, which in turn can improve your results and productivity.


Keeping up with the latest technologies is more important than ever before for businesses today. Security in particular is very important for any small business or startup, with smaller companies often one of the main targets for hackers and cybercriminals who are looking to steal data and use it for their own nefarious purposes. But hiring in-house IT professionals can be very costly. For small businesses, this often leads to a lack of IT support where the employees who are the most tech-savvy tend to be the ones who are given all this work. However, somebody who is not trained for this job will not usually be able to get the same results as an IT professional. Outsourcing can help you avoid these problems, keep your business more secure and keep employees working on the tasks that they were actually hired to do.

Lead Generation:

Generating leads is often a matter of numbers, with the more people that are reached out to, the bigger your business’s potential for getting high-quality leads that will eventually be converted to customers. However, the process of lead generation can also be very lengthy and costly when conducted in-house. Outsourcing lead generation to a separate company can be an ideal option for small businesses, allowing them to save money by only hiring in-house sales agents to close the deal once the lead is generated.

Customer Support:

Depending on the type of business that you run, keeping up with customer support can be costly. Some businesses may need to be available around the clock for their customers and phone lines will need to be open and answered quickly to maintain customer relationships by dealing with issues and answering questions promptly. Hiring a team of call center staff can be completely impossible on a small business budget, which is where outsourcing comes in. Call center outsourcing is becoming an increasingly popular choice for businesses today, allowing them access to a team of trained customer service professionals who will represent their business at a lower cost.

SEO and Digital Marketing:

Since Google is often the first point of contact for many potential customers today, search engine optimization and digital marketing is a must for any business that wants to get discovered and seen. However, trying to do SEO by yourself can be a grave mistake if you do not have any knowledge or experience. SEO is becoming a highly specialized field and working with an expert is always recommended for companies that want to get the best results. Working with a trustworthy, reputable and reliable SEO agency can help you get your business to the top in Google search results pages and ensure that it’s easy for your target audience to find your brand when they search for relevant keywords.

Social Media:

Last but not least, having a social media presence is more important than ever for businesses of all sizes today. Social media is not just a way for users to stay in touch with each other, but also for following, staying up to date with, and contacting the brands that they use. For the best results, your business should utilize a range of different top social platforms such as Facebook, Twitter, Instagram and LinkedIn. However, keeping up with all of these on your own can be overwhelming, especially as it’s important to post content regularly to get the best outcome. Outsourcing your social media to a professional social media manager means that you don’t have to worry about remembering to post online and can spend more time focusing on core business activities while your social profiles grow.

Today, new small business owners have got a lot to think about when it comes to running their business, and doing it all yourself can be impossible. For the best results, consider outsourcing these parts of your business to give you more time to focus on what matters most.


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