Link building is a must-do strategy in your search engine optimization (SEO) efforts. Link building is comparable to a cornerstone that, without it, all the content you create may turn out to be insignificant or unimportant.
There are two types of links, namely inbound and outbound. In the latter, you link your web page to an external site, whereas in inbound links or backlinks, external sites are the ones linking to you.
To enhance your SEO ranking, your aim is for authoritative sites to link to your website. When you see your SEO rankings improve, you’ll also see significant increases in your organic traffic. Given the advantages that the right link building strategies can do for your business, it’s only right that you explore as many link building techniques as possible.
You may choose to go for the more popular ones or those that are widely practiced in the SEO world. These include guest posting, broken link building, and skyscraper, among others. Because most marketers, at some point, are doing these tactics, they have become overused.
Fortunately, you can beef up your link building campaigns using less popular but equally effective strategies. These underrated link building tactics have been around for a great deal of time. Still, because they’re not something that marketers are used to doing, they became only second in the list of alternatives for many marketing teams.
Getting out of your comfort zone and trying out new techniques in link building can reap several advantages for your business. For one, they offer a way for your team to upgrade and expand your skills. Ultimately, this can make your marketers field experts.
Moreover, underused link building tactics can serve as a welcome change that many webmasters are looking for. By being innovative in your strategies, more and more websites will take notice of you and be compelled to give you backlinks.
In the following infographic, you’ll discover several underrated link building tactics that you should start incorporating into your SEO campaigns, plus tips on how to implement them
Please include attribution to Spiralytics Inc with this graphic.