Ingredients for a successful start-up in 2017


Starting a new business can be a stressful time. There is so much that needs to be in place for your start-up such as business plans, market research, operational set up and finance. The steps below outline some crucial steps to launching a successful start-up.

Successful Start-up – Don’t waste time getting starting!

Your business may launch several times as many successful start-ups are up and running before they are officially launched. If your business is not successful first time, evaluate why and refine your products and services

successful start-up

Have more than one business idea

Successful entrepreneurs normally have more than one business idea up their sleeve. A common statistic is that most start ups fail therefore having several projects or ideas will allow you to work on several projects until you find which start up looks like being successful.

Have a partner or partners

Setting up a new business takes a lot of time and energy so getting support can be a wise move. Persuading people to back your business or to invest is a good sign that your business idea is sound. If nobody wants to join your business then you would want to ask yourself why?

Location Location

successful start-up

The location of your business could be the key to attracting talent. Businesses that are located near cities or central business districts are likely to be much more successful. A good location can be ideal for attracting talent, dealing with key suppliers and keeping your business close to what’s going on.

A great marketing plan

Marketing will be key to success. How are you going to find customers? Where are your customers located and how are you going to reach them? What marketing channels are you going to use? There are so many methods of marketing which includes social media, PPC, local papers, trade shows, advertising, organic search and email marketing. You may choose to outsource some of your marketing to let’s say a digital marketing company. With many customers shopping online, having an online presence is critical to the success of most businesses these days.  Whilst conducting your market research, you should also have an idea of what marketing channels will reach your potential customers.

Business networking

Networking can be a great way to find new customers, suppliers and support for your business. For new start-ups, networking groups can be a great source of information and advice. It can also be a great way to spread the word about your business, products or services.


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