The goal for most small businesses is to eventually drop the word “small” and just become a “business.” While you may continue to only service a handful of clients, ridding yourself of the “small” designation is a sign you’ve been able to make your company successful.
However, getting to this point takes time. And that’s okay. But to help speed up the process, it’s a good idea to take steps to make your company look bigger. This will help inspire confidence from both consumers and employees, and it will draw people towards you, encouraging further growth.
But looking big is about more than just saying it. You need to make some changes to give off the appearance that you’re larger than you are.
Build a Strong Brand
Big companies have big brands. It’s why they sell for millions and millions of dollars when another company wants to acquire them. And while you likely can’t compete with the branding efforts of big companies, you can build a big brand that will make it seem like you’re larger than you are.
Make sure you have a professionally designed logo that captures people’s attention and sticks in their minds. And also, be sure to have strong, consistent messaging. This way, when people come into contact with your brand, they will see continuity, which suggests a detailed, comprehensive approach from a large company.
Plus, by focusing on branding, you’re making it easier for people to come into contact with your company. And the more frequently this happens, then the larger you’ll appear. Think about the brands you use. Do you know how big they are? Probably not. But for those you easily recognize, you’re going to automatically assume their larger than those you don’t. As a result, focus on building a strong brand for your company and you’ll come off as much bigger than it actually is.
Make Use of Outsourcing
Outsourcing allows you to do the same or similar things more cheaply and efficiently. And this can help you come across as larger in a number of ways.
For example, you could outsource your customer service operation. People nowadays demand high levels of service, and they will badmouth you if you don’t provide it. However, for a small company, it can be hard to offer the same things as larger ones, such as a 24/7 helpline. However, if you outsource to a customer service agency that already has the staff and the infrastructure needed to do this, then you can offer this service to your customers for a fraction of the cost of doing it on your own. And being able to help people around the clock is going to make it much easier for you to present yourself as larger than you are.
Another way outsourcing makes you look bigger is that it allows you to invest in other areas of the business. For example, you could outsource HR and payroll, which would reduce some of your overhead, allowing you to spend more on marketing campaigns and customer service, both of which will help you support an image of grandeur.
Be Active on Social Media
Another way to appear larger than you are is to maintain an active social media presence. With so many different platforms out there, you can easily reach millions of people, and people tend to respond to brands that are active on social media. However, each platform has a different purpose, and each requires a specific approach. Something that works on Facebook might not work on Twitter or LinkedIn.
But if you can devise and implement a social strategy that gets you coverage on multiple platforms, then you’re going to appear larger to your target market. Someone who comes into contact with your brand on Facebook, then Twitter and then Instagram is going to consider you to be much more important than if they just see you post something on Facebook every once in a while.
This will require a comprehensive and consistent approach. Consider using tools such as Hootsuite, which allow you to automate your posts, to make it easier for you to maintain such a large presence. And make sure you’re consistent across all platforms. But if you do this and do it well, you’ll find people will start to treat you like a company that’s much larger than it is.
Appearances are Everything
We’re told that they’re not, but in business, appearances are everything. If someone comes across your company and casts you off as a rinky-dink operation, then you’ve lost them and may never get them back. As a result, implement the strategies discussed here to make your company look bigger and enjoy all the benefits the big kids get to enjoy.