How to Use Social Media for Your Small Business


Who else wants to find a simple and effective way to connect with potential customers of your business? Or interact with existing clients and die-hard fans? Social media today is perfect for this and should be an essential part of every small business’s marketing strategy. In fact, there are plenty of entrepreneurs who have built their entire trade on social media. And the best part is that getting started doesn’t have to cost you a lot of money. That’s great news for any small business owner. Unless you’ve been blessed with winning the lottery or jackpot at a Book of Ra gratis online casino, it’s always good to keep the marketing costs low.

So, let’s get this show on the road and look at some simple tips on using social media for business growth. Ready?

Find the Best Platform for Your Business

These are the most important social media platforms in 2020:

  • Instagram
  • Facebook
  • YouTube
  • LinkedIn
  • Twitter

And which ones should you focus on? It’s simple. Pick the ones where your target audience spends the most time online.

But beware: many marketers like to trust their instincts, which can lead to false assumptions. Don’t let this be you. Instead, spend a considerable amount of time on each platform and conduct your thorough research.You should be aware that there are some myths about marketing. This is important to know. Maybe your younger customers prefer to use Instagram, but older successful professionals come together at LinkedIn. You can use the gathered knowledge and craft different messages for each platform.

Make Your Social Media Audience Grow

Once you’ve made sure where to meet your target groups, it’s time to make them grow. And this is how social media works in terms of bringing in new prospects: engagement is the key.

Let’s look at some of the best ways to engage your audience:

Start Holding Contests

Contests are a tried and tested method to get more followers and likes. Here are some of the best social media contests to hold on any of the networks:

  • Submit a photo — the most liked one wins.
  • Write a caption — the winner is the one with the most likes.
  • Leave a comment with the chance to win.

Read the Comments and Respond

This is what’s happening in 2020 in social media: questions are expected to get an answer on the same day. Especially when it comes to customer service requests. Get this: Twitter even claims that up to 60% of their users expect to get a response to customer questions within one hour.

This is your opportunity to go above and beyond by listening to your customers’ needs and writing thoughtful responses. Making your online community feel appreciated is the best way to encourage sharing your ideas.

If you’re not sure how to respond to a certain comment, simply follow the basic social media guidelines. First and foremost, stay respectful, and get all your facts straight.

Encourage People to Tag Friends and Family

A great social media business strategy that’s super engaging is to encourage your fans to tag friends who may benefit from your content. For example:

  • Post an insightful quote and add “Tag the person who’d love to hear this today.”
  • Share a video about Valentine’s Day and add “Tag the friends who’ve changed your life.”

But remember — if you overdo this method, it can start to look like spam.

Keep Track of Your Performance

Rigorous testing is one of the keys to successful marketing. Try to collect data on what works well and what doesn’t. The thing is that the fastest way to acquire new customers is to understand your existing clients’ purchase intentions.

Once you’ve got the statistics, make sure to put it into good use. The gathered knowledge provides you with lots of valuable information to fine-tune your tactics and get even better results. Believe it or not, but the smallest changes can turn into big victories over time.


Social media can be a powerful tool in your marketing arsenal. Give it a try. The insights from this article into how social media affects businesses should give you a good starting point. Find out the most popular platforms for your target audience, grow this audience, communicate with them, and watch your conversion rate skyrocket. It’s easier than you think.

What’s the best advice you’ve ever gotten on social media marketing? Leave comments below, we’d love to hear from you.



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