Even though you’ve spent an agonizing few months, possibly even years, ironing out the details for your new business enterprise, it’s highly unlikely you’re going to be an overnight sensation. If you want to enjoy any kind of success, you’re going to need to focus on startup marketing. There is a range of different things you can do; however, one of the most important is to market your business online. With a limited budget, it can be difficult to know where to spend your money. You want the most bang for your buck, but which way should you go? Here are five ways you can successfully market your startup business online.
1. Get an Awesome Website
Whatever industry you’re going to be operating in, an eye-catching and easy-to-use website is vital. You really have two options: design and publish one yourself, or use the services of a specialist company. There are general website builders or those who offer website building services for a specialized niche market, such as professional websites for lawyers. It is possible to build a great website yourself, but it will take some time and a modicum of knowledge. If you’d rather concentrate on launching your business, you’d be better off leaving your website to someone with more experience.
2. Create a Blog and Post Regularly
Creating a blog is a great way to market your business online. In the blog, you’ll be able to post and share high-quality content which will add value for your customers on a regular basis. It’s an online marketing method that won’t pay off immediately, but over the long-term, it can be very valuable. Your regular posts will be of interest to Google, thereby improving your search engine rankings. They will also help you become an authority in your chosen area and grab the attention of consumers.
3. Create Useful Videos on YouTube
YouTube is another brilliant platform for marketing your business, and you don’t need to be the next Martin Scorsese to make a mark. Video tutorials, in particular, will help you reach a vast audience, provided you’re teaching people something useful in an easy-to-understand format.
4. Post on Social Media
An incredible number of people use social media on a regular basis, so don’t forget to include it in your startup marketing strategy. Concentrate on a couple of platforms to start with, and it won’t be long before your brand grows. It’s also possible to pay for traffic and exposure using services such as Facebook Ads. To be successful with your social media marketing campaign, you’ll need to post engaging, relevant content that users will want to follow. Encourage them to stick around by responding to any comments they make.
5. Connect with Others Using LinkedIn
LinkedIn is a very useful marketing tool for those operating in the B2B world. It’s a great way to connect with others in your industry and spread the word about your brand. LinkedIn groups can be used to promote your content, but be careful not to be too spammy.
Marketing a startup isn’t easy, but it is an essential part of running your business. Try the strategies mentioned above, and you’ll be able to watch your business grow and take shape.