Philanthropy has always played an important role in business, but in a time where there are so many issues all over the globe, it seems that it is now more important than ever. Businesses should be looking to help and support important causes in order to make the world a better place, create stronger connections, and improve their brand reputation. There are endless ways that you can make your business more philanthropic, which could benefit the company in a handful of different ways, so here are a few ideas for ways to make your company more philanthropic this year.
Encourage Company Community Engagement
One of the best ways to be more philanthropic is to get the company and employees engaged with the local community. This could involve volunteering at a local food bank, visiting schools, helping to raise funds for a local charity, or anything else that will help your business to support its community and position itself as a positive presence in the area.
Donate a Percentage of Sales
If your business is fortunate enough to be in a comfortable financial position, then donating a percentage of sales is one of the most effective ways to make a positive change. You should find a cause that your business and target customer is passionate about and then donate a percentage of your monthly taking to this cause – money can make a big difference in many situations, so this can certainly be helpful.
If your business and/or employees have old vehicles that they no longer want or need, then Rawhide car donation to Rawhide Youth Services will be a great cause. The funds raised from the sale of these automobiles funds important programs for at-risk youths and families, which includes programs such as residential treatment, counseling, education, basic living needs, and other very important causes. It is a great feeling to know that you are making a difference in the lives of youths and families that need it, and it will position your brand as a company that cares.
Raise Awareness About Key Issues
Businesses should also use their platform to raise awareness about important issues. In today’s day and age, companies have an enormous platform through social media, and these should be used for much more than just promoting your company. Creating high-quality content that raises awareness about key issues and how the reader can make a difference is a win-win situation and can greatly improve your reputation (provided that it is an issue that is non-divisive or controversial).
Finally, you need to make sure that your business is operating in an ethical manner and throughout the supply chain. This should include making sure that employees are fairly compensated, not taking advantage of people or communities, and operating in a green manner (hugely important in current times).
Philanthropy has never been more important, and businesses that do all they can to improve the world will make a positive difference and benefit from improving their reputation and being more appealing to their target customer.