Being unique when you run a business is something that all entrepreneurs need to strive for, but is something that is difficult to achieve in some cases. However, if you can be unique, you can rise above the competition, find new customers, and build your business into a successful enterprise. This is why it is crucial to find your USP (unique selling point) and use it wherever you can.
You might be wondering how you can go about becoming unique, especially if you are selling a product or service that is similar to another company’s products. Yet if you can find that unique point that makes you stand out, you can sell more no matter who or what your competition is. Here are some ways to do it.
It makes no difference what you sell; if your customer service is exceptional, you can make yourself completely unique and push yourself above and beyond what everyone else is doing. Although it’s important to provide high-quality products, having excellent customer service is just as crucial. It is what people will remember, especially if they could buy what they bought from you from someone else.
Treating people well is what makes a business unique. With so much scope for the public to be able to write reviews where everyone will see them, providing a service that goes above and beyond will ensure that you are unique.
By adding something extra to your standard service and products, you will be seen as different, and even of more value, than other businesses around. Some ideas of what you can do include:
- Special offers (such as two for one)
- A members’ section
- Events – either live or on social media
If you create events or sales, for example, regularly, people will start to look forward to them and tell their friends and family about how good they are.
One of the best ways to really stand out is to provide a product or service that truly is high quality and to do it well. Don’t just sell fantastic rubber grommets; provide a rubber grommet size chart as well so that your customers can feel confident they are buying the right products for their needs. Don’t just sell a repair service, show your customers what went wrong and why the appliance needed to be fixed in the first place.
Proving that you are an expert in your field will help you to stand out, and bring you more sales. Let people know that you know what you are talking about by offering free advice, writing a blog or creating a vlog, doing workshops, or writing an ebook that you can give away to your customers.
The more you can show that you know, the more people will trust you to sell them what they need, and they will come to you rather than heading to a competitor who might not be quite as sure of their products.