A large number of businesses focus on attracting new clients. However, once they get these clients they don’t do enough to keep them. It’s much more expensive to keep attracting new clients than it is to retain existing clients. This means a business should focus as much on impressing existing clients as they do marketing and advertising to new ones. These are some of the most effective ways to impress your clients.
Go the Extra Mile
Once you get a new customer it’s vital that you over deliver. When you provide high quality products, services and customer service, it’s much more likely that a client will want more of what you have to offer them. It also leads to more referrals which results in more customers for your business.
You should keep in contact with your clients as much as possible. This is particularly important if you provide services or products on a regular basis. With so many communication channels available, this should not be a problem. Email, social media, helpdesk systems and customer relationship management systems make it easier than ever to communicate with customers. However, it’s something many businesses overlook and is a fast way to lose clients who will go elsewhere if they’re not getting the attention and help they require from a business.
Build a Positive Relationship
Most clients want to feel appreciated, especially if they are spending large amounts of money on your goods and services. Building a positive relationship increases the likelihood of these customers continuing to do business with you. There are many ways to break down barriers and build a positive relationship with your clients. Providing evening entertainment for clients, taking part in social activities and attending other events with clients is an effective way to understand them and build much better business relationships.
Understand Clients Needs and Provide Solutions
Understanding your client’s needs and problems gives you the opportunity to address these issues. It also increases their trust in you and your business. If this is done properly, you and your business become an advisor as well as just a product or service provider.
Keep Your Promises
Many businesses promise the earth but fail to deliver on these promises. This is particularly true when it comes to marketing and advertising. Once a business attracts a client, many of the things promised to the client are neglected. This is a huge mistake and quickly gives a business a bad reputation. Every time you or those in your business make a promise to clients, these promises should be met, no matter how small the task may be. If you and those in your business continue to break your promises, your customers will look elsewhere for more reliable business partners.
Small changes to the way you treat and respond to clients has the potential to really impress these business associates. The tips above are just some of the most effective ways to impress your clients so that they will continue their business relationship with you for many years to come.