Anytime someone begins a new company, it is important to perform a company name check. The reason that this is important is because you can’t have more than one business with the same name. Of course, it is easy to see why this is the case. If there are two companies that have the same name and they both are in the same market, then customers could easily get the two companies confused. It is not just the name that needs to be checked, but also any logos that you may want to associate with your business as these also need to be different from any other logo associated with a business.
It can seem overwhelming to think about having to do a company name check right at the beginning stages of forming the company. The good news is that performing the search is relatively easy. Not only that but it is free. There is no getting around performing this search unless you want to possibly have your registration rejected or get into trouble with another company that has the same or similar name and logo. You can go online and perform the free search to see if the business name you want to use is available or not.
Of course, this is not just to safeguard yourself when it comes to the legality of your business name. You should also do a company name check periodically after you have your business to see if there are any other businesses with the same or similar names. After all, you really can’t keep up with all of the new companies that come into existence, so it is a good idea to do the check every now and then. It is recommended that you do it at least once a year. Depending on the size of your business, you could even hire someone specifically for this task.
Performing a company name check prior to registration is just good sense. It will allow the company registration to go through a lot more smoothly and it will also protect you against potentially infringing on someone else’s company name and/or company logo. The name of the business and your logo are very important and should be protected like a precious commodity. The name and logo are usually synonymous with the quality of your services or products and will be the distinguishing factor that customers remember. That is why it should be unique.
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