No matter what sort of business you’re currently running, you’ll obviously have to put in a lot of effort when it comes to promoting your brand and attracting lots of new customers and clients. This is the same across the board for all company owners, so don’t stress too much; you’re certainly not on your own. Considering this, we’re going to spend a bit of time this morning looking at some of the things you can do to improve on your exhibition stands and really capture people’s attention. At the end of the day, any failure to utilise the tips and advice we’re about to relay could negatively impact upon your results, and knowing that, you’d be a fool not to pay attention.
So, give us a few moments of your time this morning, and we’ll tell you everything you need to know in layman’s terms. If you do have any further questions or queries, don’t hesitate to get in touch, but most of you should be happy to see we’ve got all the bases covered. Without any further delay then, here’s the info that could turn things around for you, and your business.
Use Bright Colours
Take a moment to have a quick look at the picture included along with this article. Do you see something missing? Yes, that’s right, it’s colour! While you certainly don’t want to overwhelm passers by, and you also want to refrain from making your stand look too overpowering or cluttered, effective use of colour is a great way to grab attention and create interest. You’ll be able to find lots of guides online that details this more thoroughly, so what are you waiting for?
Offer Something For Free
Whether you get some donuts made up with your company logo on, or even if you just use a decent pick and mix stand, offering something to people for free is a brilliant way of hooking them. Food and sweets are always a wise move, as people will have been on their feet for a long time, and this will allow them to re-energise and relax for a moment. Also, if you put your branding all over everything, there’s more chance they’ll remember your firm in the future. Don’t get me wrong, there’s no need to spend more than a couple of hundred pounds on this, and you should definitely concentrate more of your efforts on other things. Still, it is a nice addition that could incite a few people to speak with you who otherwise wouldn’t have done.
Get Your Spiel Down
The single most important thing you can do to attract more customers and clients at trade shows is to know what you’re talking about. This also goes for any staff members you might be bringing along. They need to be trained properly, and understand exactly what to say when asked questions. There really is nothing worse than someone saying “I’ll just have to go check with the boss”. It makes them look foolish, and ill prepared.
So, now you know how to achieve better results for your exhibition stand, I hope you business starts to grow a little faster over the next twelve months.
I wish you the best of luck!