Many business owners and CEOs don’t realize how important maintaining an investor relationship is until they actually make their company public. When your company is publicly traded, your entire business is riding on the strength of your connection with stockholders. If you don’t seem like a good leader, investors could get cold feet and run off en masse. This could cause your business to take a serious hit. Moreover, your investors will let you know when they aren’t satisfied – you will definitely feel it, especially if your company is in the Fortune 500 range. When it comes down to it, there are a number of ways to boost and improve your relationship with stockholders. Here are five ways to build relationships with investors.
- Keep in touch. As a business owner or CEO, it is imperative that you keep in touch with your investors. This is why emails are a strong medium. You can have all your investors in one email list and you can blast out information about your company. This will keep investors in the loop without having to take too much time out of your daily schedule.
- Make your thoughts known. On top of creating a more one-on-one channel of communication with your investors, you also want to reach out to trade journals and other media that your investors may subscribe to. You can pen op-ed pieces and editorials featuring your thoughts. Not only can this build tangential rapport with your investors, but it may attract new ones, thus making your company more fiscally robust. You may want to start this step by sending out a press release about your business or about a future venture.
- Hold seminars. Seminars are another great way to reach out to investors. It is also a great way to connect with some of the biggest players, like mutual fund managers and other organizations that have a large stake in your business. At these seminars, you can have a chance to show your stockholders that you are a confident leader. Investors like to see these traits, because they will be more secure about keeping money in your company. Holding seminars is especially important during down slumps.
- Learn more about your investors. On top of making your business more transparent and letting your investors learn about you as a CEO, you also want to learn more about your investors. When it comes down to it, you can learn more about your stockholders and the nature of the market by teaming up with a financial solutions company. For instance, the Broadridge Insights service will allow you the opportunity to keep your ear closer to the ground when it comes to investor trends.
- Fight to meet targets and goals. On top of everything, you also want to work really hard to meet different obligatory goals and targets. If you don’t meet these goals, you will have very disappointed investors and an angry board. This is the last thing you want, especially if the future of your company is on the line. In the end, though, if you stay connected with investors and your board, it will be easier and easier to accomplish bigger and bigger goals.