If you have dreams of opening a startup business, then you are not alone. In 2015, over 500,000 Americans opened new businesses each month. Being an entrepreneur might sound glamorous, but few make it big overnight, if ever. When you open a business, you have to use your personal finances and work yourself to the bone. This is why you need to offer a product or service that you are passionate about bringing to life.
Everyone wants to make money, but if your business decisions are solely based on making profits, you will probably end up disappointed and burned out. On the other hand, if you believe that you are on a mission, you will be more motivated when the going gets tough. Here are a few ways you can decipher what dreams are worth pursuing and sharing with the world.
1. Look for the Gaps
As wonderful as the world is, it has plenty of room for improvement. Determining the changes that you would most like to see could spark the initial ideas that fuel your startup. Your idea could be something as simple as building an app to streamline a certain area of your life, or it could be as extensive as ending poverty. If you think that your product or service can make a difference, you will approach the problem more passionately and work harder to do a thorough job.
For example, the people at Hamptoncreek, one of the nations fastest-growing food startups, are inspired by the desire to reinvent the way our society produces and consumes food. After growing up with limited food choices due to his family’s financial circumstances, the company’s founder came to recognize the immense role that food plays in culture, the environment, and personal health. This lead him to build a company whose goal is to make healthy food more mainstream and affordable.
2. Acknowledge Your Strengths
Another way to approach building your startup is to think about what you are good at. You will be better equipped to grow a company if its mission aligns with your talents or skills. You could start by looking at your tangible abilities. For example, if you are a lifelong athlete and got your degree in kinesiology, then you could be in a good position to create safer and more effective training equipment for your sport of choice.
However, your skills do not have to be so concrete to be useful. If people always comment on a certain quality of yours, and you feel confident in your ability to hone that quality, then you could center your startup around putting it into action. For example, if you know that you are a good leader, then you might be able to teach others to become like you. Acknowledging your assets does not make you arrogant or boastful. It simply means that you are sharing your talents rather than letting them go to waste.
3. Find People Who Share Your Passion
Building a business empire might sound appealing, but no one can do it alone. Once you have an idea that you think is feasible, you need to find people who will accompany you on the journey. Your employees and teammates will not only assist you with the man-hours and details that are required in any company, but they will also help you build a culture that represents your overall vision.
Having a team of people with the same dreams as you will help you stay motivated. Common passions tend to bring people together. When diverse minds are on board a project, it keeps a wealth of great ideas coming to the table. You might think outside the box, but you are not the only one who does. When more sources provide ideas, it opens the door for your company to take more directions and fill more niches.
Start Something Great
Many startups never make it off the ground, but the ones that have become wildly successful are the ones that began with revolutionary ideas. Do not be afraid to dream big. Look at your surroundings to see what needs to change. Look to yourself to see what you are capable of doing about it. Look to your fellow men and women to help you take on the mission. When you decide to tackle a challenge with passion and determination, you stand a much greater chance of building a movement that people will remember.